Amref - Raising awareness for womens health globally

Amref Health Africa is known throughout sub-Saharan Africa as being an African organisation that understands local culture and the realities on the ground. It’s priority is focused on improving the lives of disadvantaged people in Africa through better health.

Amref approached React after seeing the success of our Encephalitis campaign to raise awareness around womens health globally and closer to home. Amref provided React with new research that revealed brits are now desensitised to global issues. The broadcast date surrounding mothers day and whilst most will be receiving wine/ flowers, a mother in Africa will die every
90 seconds and the worst thing is the research believed Brits don’t even care.


React secured a feature on Daily Mail (11.4 million readers daily) as well as National and local coverage with a listenership combined total of: 968,000. a one stop shop.

Complications in pregnancy and labour will cost 830 women their lives this Mother’s Day
• Complications in pregnancy and childbirth claims one woman every 90 secondsill don’t know what encephalitis is
• 3 in 5 Brits now immune to ‘charity porn’ campaign images
• Amref campaign demonstrates the positive impact of ‘reproductive freedom’

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